WSQ Youtube Marketing Course

WSQ Youtube Marketing Course – Singapore [YouTube Marketing Full Course]

YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads.

Gone are the days when a few Facebook posts or tweeting would be sufficient. Although, your online presence is very crucial, you need to be more strategic now.

During our 2-days “YouTube Marketing” training You will be guided by our trainer to setup YouTube channel, plan your strategy, implement and monitor the campaign.

Importance of Video in Marketing

Recognise the prevalence of video in social media and its importance as a marketing medium for businesses

Planning Your Video Marketing

Video Marketing needs to be in a structured manner. Hence, learners will learn how to create SMART Video Marketing Goals

Purposeful & Impactful Content

Content has to be purposeful in order to be impactful. Learners will learn and craft out an effective video marketing content strategy for their Youtube Channel.

WSQ Youtube Marketing Course Schedule & Enquiries

How will this Benefit me?

Henceforth, Small businesses must continually think of ways to get their products and services ahead of everyone. Besides, you want to achieve this goal without breaking the bank.

A well-thought-out YouTube strategy can massively pay off for your brand. YouTube is free to use, plus you can produce videos for a low fee or even free with your smart phone. Ultimately, you’re paid off with good brand awareness.

During this 2-day Youtube Marketing course, you will learn to formulate a YouTube marketing strategy. Thereafter, you will learn to launch it and manage your YouTube channel.

Build Your Personal Brand

Learners will learn to setup a personal or branded Youtube Channel with appropriate customisations.

Discover Potential Keywords

Learners will learn to discover potential keywords for ranking video content in order to increase visibility on Youtube

Make your Videos Searchable

Make your videos searchable with SEO. Learners will learn how to conduct a proper on-page (or on video) SEO audit for a Youtube Channel

WSQ Youtube Marketing Course Schedule & Enquiries

Course Outline

Role of Video in Social Media Marketing

Characteristics of customer behaviour in relation to social media use
Values of building a community of advocates on a social media platform
Considerations of consumer reviews and user-generated content
Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Setting SMART Video Marketing Goals

Key elements of an organisational social media plan
Formulate social media strategy plans, policies, standards and guidelines
Establish performance targets aligned to brand and marketing strategies and objectives

Video Marketing Content Strategy

Key elements of an organisational social media plan
Formulate social media strategy plans, policies, standards and guidelines

Setting Your Youtube Channel

Privacy legislation and confidentially requirements
Copyright and intellectual property considerations
Values of building a community of advocates on a social media platform
Formulate social media strategy plans, policies, standards and guidelines
Establish communication plan & guidelines

Youtube Search Engine Optimisation

Techniques for measuring Return on Investment (ROI) and marketing attribution
Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
Considerations of consumer reviews and user-generated content
Establish positive relationships with industry and social media colleagues such as influencers and bloggers
Evaluate various types of technology tools to assist in the management of social media platforms
Keep up-to-date with the market and consumer trends that might impact the intended socia media marketing objectives or messages

Youtube Advertising

Privacy legislation & Confidentiality requirements
Characteristics of consumer behavior in relation to social media use
Establish performance targets aligned to brand and marketing strategies and objectives
Evaluate various types of technology tools to assist in the management of social media platforms
Set the budget requirements for deployment of social media marketing activities
Evaluate various types of technology tools to assist in the management of social media platforms
Copyright & intellectual property considerations

Performance Tracking & Optimisation

Considerations of consumer reviews and user-generated content
Establish performance targets aligned to brand and marketing strategies and objectives
Set the budget requirements for the deployment of social media marketing activities
Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

WSQ Youtube Marketing Course Schedule & Enquiries

WSQ Digital Marketing Strategy Course

Planning a Marketing Strategy for your Business? This 2 Day WSQ Developing Integrated Digital Marketing Strategy Course is designed for you to get into a deeper inquiry into the world of digital marketing. Furthermore, we will touch on the latest digital marketing techniques such as content marketing, digital advertising, social media and digital marketing analytics.

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