What does it mean to Develop an Integrated Marketing Strategy?

Have you ever wondered what is involved in the digital marketing process when you hear our government’s call to ‘Go Digital’? Therefore, you might think why we need to develop a digital marketing strategy?

Whereas, your current traditional marketing plan is working well? Maybe, you have already wanted to try out digital marketing. Thus, you did some research online but feel too overwhelmed and unsure of where to start?

 Hence, this course is designed to you a deeper inquiry into the world of digital marketing. Furthermore, we will touch on the latest digital marketing techniques such as content marketing, digital advertising, social media marketing and digital marketing analytics.